Another word for embrace5/10/2023 Quite often, the inexperienced marketer approaches their marketing just like the young drummer does. These three campaigns are all about using two-word headlines in a single image with no background. The words that you place into your marketing are what determine whether your marketing will be a hit or not and whether it will succeed in capturing people’s attention and motivating people to take action. “Got Milk?” That’s another example of an advertising campaign that really embraces simplicity. It’s just a big, white billboard, and the text just big enough to read as you sped down the highway that said “Think Different” in an image of the 1990s groundbreaking design for the Apple computers. Clearly, the “Think Small” campaign influenced Apple’s “Think Different” campaign launched right after Steve Jobs’ comeback. Then in the corner of the ad was the Volkswagen Bug. It had a text on it that said “Think Small”, and the text was very small. In the 1960s, Volkswagen did a “Think Small” campaign where their ads and billboards were probably 80% or 70% just whitespace. Three advertising campaigns come to mind. One important lesson we can apply from music to marketing is the use of space. I think specifically that’s the lesson we can learn. Sometimes his trumpet solos are so unbelievably simple. Talk about a mature musician, look at Miles Davis for example. The young marketer is inclined to embrace chest-pounding marketing, where they brag about themselves in spaghetti marketing, just throwing ideas up against the wall hoping something will stick. The 18-year-old drummer who’s trying to gain a reputation on the music scene as being a great drummer is probably going to play drum fills all over the place, whereas the seasoned 35-year-old session drummer? They’re gonna be fine…just sitting in the pocket focused on the song, focused on making others in the groups their best. They want to show people what great musicians they are. Typically, the young, more immature, or less secure musicians have a tendency to overplay. It’s a sign of a mature musician-understanding the impact of simplicity and how to utilize it. One important lesson we can apply from music to marketing is the use of space.Īnother lesson that we’ve all learned from music is the power and the impact of simplicity. There are certain lessons that I learned from that, and I was able to apply that to my own marketing. Even though I never wrote a hit song, I was able to write songs that resonated better with audiences that my bands played for. Writing for bands, I was forever trying to write the perfect song. Songwriting really has always been my main interest, my main pursuit. Music has melody and rhythm to help support those words, whereas marketing has images and videos to help a company communicate those thoughts.Ī good melody and lyric will inspire people to buy an album, to download a song, and to buy concert tickets, while a good sales copy will inspire or motivate people to buy your product, your service, and your music lessons. Both music and marketing use words to communicate feelings and ideas. Music is certainly about communicating those same ideas. It’s all about communicating an idea, communicating a feeling, communicating a hope. Music has melody and rhythm to help support those words, whereas marketing has images and videos to help a company communicate those thoughts. In this week’s episode, I discuss how we can apply the lessons we’ve all learned from music and how they can help us grow our music schools.
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