Building a client base5/9/2023 Either way, they’re loyal to you, and that’s what defines a customer base. These shoppers may be loyal to your brand for a number of reasons: it could be because you offer them a product they want or need, because your brand’s messaging resonates with them, or they enjoy being involved in your brand community. When you have shoppers who consistently engage with your brand that fit your target market or ideal customer persona, you have a strong customer base. Your customer base will be the key to your brand’s success, so learning about it and strategizing early in your business’ lifecycle is essential.ĭon’t worry-we’ll explain everything about a customer base to you, so you can start to strategize how you're going to grow and retain it! Ready to get started? What is a customer base?Ī customer base is simply defined as your most loyal and engaged customers. There are many reasons why growing your customer base is beneficial for your brand, but the most important reason is to start making sales to boost your revenue. You may be wondering what a customer base is, and why you should be interested in it. Just be yourself, do your homework, and always carry your brand name with confidence.So you’ve launched your ecommerce store now what do you do? It’s time to build your customer base, of course! The networking learning curve doesn't have to be steep. ![]() If you are a seasoned entrepreneur or a new business owner, learning to network efficiently allows you to manage your time and connect with a long list of potential clients. Chances are, your name will come up the next time they're shopping around. On LinkedIn, congratulate them on professional anniversaries, comment on articles they share, and tag them in articles that might be of interest to them. Use the various social-media platforms - especially LinkedIn and Twitter - to stay in touch. Not all connections immediately turn into clients. Take a few days before you reach out via email with a short recap of your meeting and suggest a possible follow-up meeting or conversation. It's easy to collect business cards and exchange numbers, but the real business happens when you follow up. Related: Science Says Doing These 3 Simple Things Will Make You More Charismatic 4. These are good icebreakers for the follow-up email you will send after the event. During the conversation, try to get some personal information, such as hobbies or movies recently watched. If the people you're talking to are potential connections, give them your business card and make sure you get one of theirs. Once you meet potential clients, be ready to deliver your 30-second elevator pitch right after you give your name. Soda water or a nonalcoholic beverage should be fine if you need to carry something in your hand. Skip the drinks and stay focusedĭon't let a few drinks distract you from your goal. Approach them with a handshake and by their name. If you think they can benefit from your expertise, there is no need to wait to be introduced. Even look up their photos so you can spot them in the room. ![]() Look up the names of people who may be in attendance. Find out who is tweeting about it and determine in advance who you will want to talk to. Armed with this knowledge, you will be confident enough to know who to speak to directly, and who to avoid!Įvent organizers do not share email lists, so be smart, use social media and look at the event's hashtags. Always go to events with an approximate list of attendees. Related: 4 Ways to Make Yourself Memorable and Leave Great Impressionsĭo your homework beforehand. Whether you're asking for an introduction on LinkedIn or mingling at a trade show, make sure every conversation has the potential to lead you in the right direction. Since time is of the essence at an event or meeting, you probably want to meet as many of the "right" potential business contacts as possible. Make sure you are mixing with the right audience for your business. Whether you're connecting online or offline, these essential elements will take your networking skills to the next level. I've even heard about business deals starting and closing on Twitter.Įven though the rules of engagement for networking have evolved, the goals with the end result to acquire new clients for your business have not changed. It's as simple as tapping your mobile device and logging into the specific social-media platform of a potential client. ![]() Networking used to mean gathering in a room for a little face time to exchange cards and chat over drinks or a meal.
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